dan storch

My journey started in Brazil, where I earned a Computer Science degree and got my first taste of marketing — working with universities and government officials to bring technology into classrooms. In 2001, Texas Instruments liked what I was doing enough to bring me to their Dallas headquarters, where I managed product lines for Latin America and Asia-Pacific.

From there I joined HP, where I launched products across the Americas and helped grow global sales to 300,000 units a month. Then came Lexmark, where I advised C-level executives on competitive intelligence and market strategy — including helping navigate the company's successful sale to an international consortium.

A turn into the world of contract bridge brought me to the American Contract Bridge League, where I led a 20-person marketing team, built a digital marketing operation from scratch, and grew Special Event participation by 80% in a single year.

Today I'm COO at Bridge Base Online — part of 52 Entertainment, a multinational gaming group — overseeing operations, marketing, product, and customer experience for a platform with over 1 million monthly active users. I also run Canasta Junction, a companion gaming brand in the same family.

When I'm not working, you'll find me listening to music, riding my bicycle, playing bridge, traveling with my family, or enjoying a glass of Malbec with a good book. Not all at the same time, though.