customer, product, and international experience
Customer-obsessed marketing executive with over 25 years of building global brands ✦ Expertise includes marketing and product management, market intelligence, data analytics and customer experience ✦ Led and developed teams on three continents while working for technology corporations ✦ Fluent in Spanish, Portuguese and English, with broad multicultural and cross-functional team leadership ✦ Technical and MBA degrees, plus a longstanding passion for data analytics ✦ Outstanding self-learner
relevant experience
Bridge Base Online 2020–present
bridgebase.comChief Operating Officer • United States • October 2020 to present
✦ Global leader in online bridge: social play, ACBL games, free tournaments, practice and learning
✦ Leads business operations, marketing, and customer experience
✦ Rebuilt marketing and customer support teams, implementing the industry's best practices and tools
✦ High user retention after pandemic
American Contract Bridge League 2017–2020
acbl.orgDirector of Marketing • Greater Memphis Area • January 2017 to January 2020
✦ Drove a marketing strategy for growing the game of Bridge in North America and strengthening the ACBL brand
✦ Led a 20-member department: digital marketing, editorial, PR, marketing communications, and member recruitment
✦ Increased participation in Special Events at clubs by 80% YoY by improving awareness and player experience
Lexmark International 2010–2017
lexmark.comManager, Competitive & Market Intelligence • Lexington, KY • July 2015 to January 2017
✦ Offered consulting services to c-level executives and product management teams on key strategic areas, based on business intelligence and extensive market research
✦ Managed a $1M+ budget for third-party market data vendors
✦ Led a team of 10 market analysts located in the US and the Philippines
✦ Supported Lexmark executives with intelligence during the company sale to an international consortium
Senior Product Marketing Manager • Lexington, KY • October 2010 to July 2015
✦ Coordinated the product definition and launch of a global product portfolio, in a highly cross-functional organization
✦ Successfully launched several laser and inkjet printers in a highly competitive B2B segment
HP Inc. 2006–2010
hp.comSenior Category Product Manager • Houston, TX • August 2008 to October 2010
✦ Managed a business notebook family for the US, Canada, and Latin America; Responsible for driving the notebook category in Latin America for large corporate, enterprise & public sector customers
✦ Successfully launched over 25 new products in Latin America, increasing market share during the economic downturn
Global Product Manager • Houston, TX • July 2006 to August 2008
✦ Led the product definition and life cycle of several notebook families, in collaboration with product engineering and international marketing teams; Achieved global sales of 300,000 units per month
✦ Launched a value product line for SMB/emergent markets, strengthening HP's market position in a competitive segment
Texas Instruments 1999–2006
education.ti.comManager, Business Development • Dallas, TX • January 2005 to July 2006
✦ Developed and executed a business plan for increasing adoption of handheld technology in schools across Latin America, increasing sales in the region over 20% a year
✦ Led a seven-member team, including two regional managers based in Mexico and Chile
Product Line Manager • Dallas, TX • October 2001 to January 2005
✦ Optimized the product portfolio in Asia-Pacific and Latin America, based on local customer understanding, market trends, and educational policy
✦ Launched several regional product configurations, reducing grey-market activity and increasing gross margins
Educational Marketing Manager • Brazil • April 1999 to September 2001
✦ Planned and led all marketing activities to promote educational technology among Brazilian educators
✦ Established partnerships with math education departments in leading universities and K-12 schools
COC Plataforma de Educação 1997–1999
coc.com.brMarketing Coordinator • Brazil • September 1997 to March 1999
✦ Textbook publisher and K-12 charter school network, formerly known as "Sistema COC de Ensino"
✦ Revamped all marketing communication materials (print and video) for Editora COC (publishing division)
✦ Successfully launched a new charter high school in São Paulo (nine-month assignment)
AKAD 1996—1997
akad.com.brProduct Manager (Sales) • Brazil • December 1996 to September 1997
✦ Large distributor of high-end printers and plotters: Tektronix, Fargo & Encad
✦ Led an inside sales team focused on dye-sublimation printing solutions
✦ Introduced several Fargo printer models in Brazil
Colégio Anglo/Campinas 1993–1996
Graphic Designer • Brazil • July 1993 to February 1996
✦ K-12 charter school network with five campuses
✦ Designed up to four large marketing campaigns a year, helping increase student enrollment at rates of 5 to 10% a year
✦ Part-time contract job while completing my bachelor's degree
skills
Product Management & Product Marketing
✦ Drive customer understanding, product definition, roadmap strategy, competitive analysis, product marketing, launch, and end-to-end product delivery
✦ Customer advocate: build consensus among internal teams and stakeholders around the customer needs to deliver the right product, on time
✦ Product evangelist: executive and media briefings, customer demos, trade shows, sales training
✦ Certified Professional Scrum Product Owner (PSPO)
Marketing Management
✦ Develop a marketing strategy and marketing plan that grow market share and brand equity
✦ Manage a marketing budget that includes in-house programs and agency-led resources
✦ Digital marketing, campaign automation, inbound marketing, and social media savvy
✦ Produce marketing communications, PR, advertising, and training materials (digital & print) for the US, Canada, and Latin American markets; Good knowledge of graphic design and printing
Market Intelligence & Analysis
✦ Superior analytical and quantitative skills; Problem solver with great attention to detail
✦ Advise c-suite executives with competitive intelligence and market trends, based on internal data (BI, customer insights) and external sources (market analysts, influence marketing)
✦ Data analysis, modeling, and visualization skills using Tableau, Microsoft Excel, SQL, web analytics, CRM, and market research (analytics portfolio available at data.danstorch.pro)
Leadership
✦ Hire, develop, and motivate a team of skilled managers and individual contributors
✦ Lead cross-functional teams (engineering, marketing, analytics, customer experience, business development, finance, legal, supply chain) in a fast-paced and highly ambiguous environment
International Business
✦ Fluent in Spanish, Portuguese, and English
✦ Rich multicultural background after residing in the United States, Latin America, and Europe
✦ International etiquette acquired through extensive travel for supporting regional marketing teams and business partners in Latin America and Asia (Chinese name: 邓尼奥)
Additional Skills
Advertising • Agile Methodologies • B2B (Business-to-Business) • B2C (Business-to-Consumer) • Benchmarking • Business Development • Business Strategy • Campaign Automation • Competitive Intelligence • Consumer Electronics • Contract Bridge • CRM (Customer Relationship Management) • Cross-functional Team Leadership • Customer Experience • Customer Insights • Customer Journey Mapping • Data Analytics • Digital Marketing • Digital Printing • Forecasting • Innovation • LatAm • Leadership • Market Analysis • Market Intelligence • Market Research • Marketing Automation • Marketing Communications • Marketing Plan • Marketing Strategy • MBA • Microsoft Excel • Packaging • P&L • People Management • Portuguese • PR (Public Relations) • Pricing • Product Definition • Product Launch • Product Management • Product Marketing • Product Owner • Product Roadmap • Product Strategy • Publishing • Sales Support • Scrum • SEO • Social Media • Spanish • SQL • Strategic Planning • Strategy • Tableau • Web Analytics • WordPress
education
Southern Methodist University • Cox School of Business
smu.edu/cox/degrees-and-programs/executive-mbaMaster of Business Administration • Dallas, TX
✦ Top executive MBA program
✦ Member of the Beta Gamma Sigma – The International Business Honor Society
Universidade Estadual de Campinas • UNICAMP
internationaloffice.unicamp.br/enBachelor of Computer Science • Brazil
certifications
Professional Scrum Product Owner (PSPO I)
scrum.org • May 2020